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Succeeding with Lead Capture Pages.
by Tim Dixon
http://www.thiswillmakeyoumoney.com
Making sure that your hard earned traffic winds up at your
lead capture page is a must if your primary interest is to
capture the details of new prospects from any advertising
campaign.
Many online businesses use lead capture pages to build a
list of prospective clients or create their own opt-in
mailing list. If you're not collecting many leads despite
getting good traffic, you may need to look at if you are
utilizing these properly.
Lead capture pages are known by various other names such
as 'splash pages', 'lead pages', and 'lead generator
pages' to name just a few, but essentially they are the same
thing.
However, one thing they are not is what is called a
'doorway page'. These pages are used by some companies to
create a search engine friendly entry page to web sites
and are often targeted towards one or two keywords or
key phrases. Yes they could be used as a lead capture page
but that is not their primary purpose.
Now, how do they work? Basically your lead capture page
should be focused on one thing and one thing only and that
is to get the contact details for new leads. Pretty
obvious huh? Well you would be amazed how many people use
the lead capture page to display adverts for all sorts of
other products, provide masses of information etc. etc.
This nearly always results in a lower number of leads
being captured simply because people are given too much
information to take in. The idea is to provide a clear and
direct message about your business or products on a simple
and attractive web page that is friendly to the eye.
You are trying to present prospects with preferably just
one 'call to action' which should be to provide you with
their contact details. Presenting them with too much
information or sending them off around your other website
pages will probably result in a low number of leads being
captured in relation to the amount of visitors.
You can always re-direct them to your main website once
you have captured their details and of course it's
important to provide links to and from your lead capture
page to your main website pages as well. Just make sure
the links to your main website pages are not too prominent
in the first instance or you may find people click through
without leaving their details first.
Last but by no means least is to make sure that you have a
straightforward means of capturing the contact details on
the lead capture page. You would be amazed at how many
people make this simple step far too complicated and loose
that lead as a result. Make sure you only collect the bare
minimum information you need such as first and last names
and an email address. That's it!
You now have the outline for creating a perfect lead
capture page. You will have someone who has arrived at
your page, read the key points and decided to leave their
contact details.
A perfectly targeted lead.
Now that's something we all want!!
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